Oprah Winfrey's Bobbi Kristina Interview Yields Record Viewers
Oprah Winfrey's Sunday interview with deceased pop singer Whitney Houston's daughter Bobbi Kristina on Sunday gave Winfrey's struggling OWN network its biggest viewership yet.
The interview, which aired on OWN's "Oprah's Next Chapter" from 9 to 10:30, racked up 3.5 million total viewers, according to the network. That's a dramatic improvement over OWN's previously most-watched program -- Winfrey's Jan. 8 interview with celebrity pastor Joel Osteen, which drew 1.6 million total viewers.
Winfrey's Bobbi Kristina interview also drew a 3.1 rating in the key women 25-54 demographic, with a 3.3 household rating.
Sunday's installment in "Oprah's Next Chapter" represented a 444 percent increase over the season average in the key demographic. It jumped 417 percent boost in total viewership and 378 percent in the household rating.
Source: WrapTV
The interview, which aired on OWN's "Oprah's Next Chapter" from 9 to 10:30, racked up 3.5 million total viewers, according to the network. That's a dramatic improvement over OWN's previously most-watched program -- Winfrey's Jan. 8 interview with celebrity pastor Joel Osteen, which drew 1.6 million total viewers.Winfrey's Bobbi Kristina interview also drew a 3.1 rating in the key women 25-54 demographic, with a 3.3 household rating.
Sunday's installment in "Oprah's Next Chapter" represented a 444 percent increase over the season average in the key demographic. It jumped 417 percent boost in total viewership and 378 percent in the household rating.
Source: WrapTV
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